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Did you know that 90% of all marketers say social media marketing has increased their business exposure? Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand. Although Social Media Marketing is very useful for any business, some people still ask: “Do I really need this?”
Yes, you do — and here are some of the most compelling reasons why:
1. Interact with your customers.
One of the biggest benefits of using social media to market your business and your app is that you can directly interact with your customers. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:
• What products are they buying and why?
• What hobbies do they have?
• What kinds of posts do they love to share?
• What websites do they visit?
These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic.
2. Increase traffic to your website
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. You can reach any audience through social networks, regardless of gender, age and social status. 98% of online consumers are registered in social networks, and quite a large part of them are adults 55–64 years old.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service. Social media posts provide an opportunity for the public to find your new web content and click through to your site.
And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted.
3. Improve your brand loyalty
When customers see that your you publish original content on social networks, respond to requests and interact with your audience in other ways, it's automatically increases your brand loyalty.
A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand. But keep in mind that consumers see Twitter, Facebook and Instagram as social networks, not marketing machines. Therefore, it is better perceiving social networks as a way of communicating with customers: help them, answer their questions, entertain and inform.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. And even if you decide to use paid advertising on social media, prices are quite affordable for all types of business. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
SMM is not only a marketing tool to popularize your brand and attract an audience, it’s also a way to communicate with people, a way of self-expression and the opportunity to see your brand from the other side.
Working with social networks, you can instantly see user’s reaction to your content and understand how to properly influence the audience to obtain the best result.
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